SSJCET - Empowering Engineers, Enriching Futures Digitally
For years, we’ve built Shivajirao S. Jondhle College of Engineering & Technology’s digital presence around its core strengths — accessibility, innovation, and value-based education. Our strategy blends storytelling with data-driven campaigns that highlight student success, research empowerment, and community engagement. Through consistent SEO, social media narratives, and virtual campus showcases, we’ve positioned SSJCET as Shahapur’s premier hub for future-ready engineers.
SHIVAJIRAO S. JONDHLE COLLEGE OF ENGINEERING AND TECHNOLOGY
Smart Admission Funnels with Personalized Engagement: Turning Interest into Enrollment through Precision Targeting and Continuous Digital Nurturing
We implemented AI-driven lead segmentation, personalized follow-ups, and interactive virtual counseling to guide prospects seamlessly from inquiry to admission. This strategy achieved a 42% increase in qualified lead-to-admission conversion rate, proving the power of precision-driven digital engagement.
Our digital marketing strategy for SSJCET focuses on blending academic excellence with emotional storytelling, showcasing innovation, accessibility, and values to attract aspiring engineers seeking meaningful, future-ready technical education.
Challenge
The college needed to stand out among regional competitors while reaching digitally savvy students across Mumbai, Thane, and rural catchment areas.
Results
Solution
We built an integrated digital ecosystem combining SEO, social engagement, virtual experiences, and data-driven campaigns to enhance visibility, trust, and enrollment conversions.
50%
Increase in ROAS
100
New Admissions
120%
Increase in Followers
Building a Future-Ready Brand with Purpose
Over the years, we’ve strengthened SSJCET’s brand by creating consistent digital narratives highlighting innovation, accessibility, and academic integrity. Through reputation management, alumni storytelling, and value-driven campaigns, we’ve positioned the college as Shahapur’s engineering leader. Our integrated branding efforts increased online brand recall by 63% and boosted student inquiry traffic by 47% year-on-year.
Engaging Minds, Inspiring Futures Through Social Media
We amplified SSJCET’s social media presence by curating authentic stories of students, faculty, and campus life while aligning posts with trending academic themes and value-based messages. Strategic use of reels, alumni features, and live sessions strengthened audience trust and engagement. As a result, overall social media engagement rose by 78%, and follower growth increased by 52% year-on-year.
Redesigning website Experiences for Seamless Engagement
We reimagined SSJCET’s website with a user-first design, intuitive navigation, faster load speeds, and mobile responsiveness to enhance visitor experience. Integrating SEO optimization, virtual campus tours, and interactive admission forms transformed it into a dynamic engagement hub. This strategic overhaul resulted in a 65% increase in website traffic and a 54% rise in average session duration.
Optimizing Visibility, Driving Discovery Through Strategic SEO
We implemented a comprehensive SEO strategy focused on localized keywords, structured data, backlink building, and optimized content showcasing SSJCET’s academic strengths and accessibility. Continuous performance tracking and technical enhancements improved search rankings across educational keywords. Within eight months, organic website traffic grew by 71%, and first-page keyword visibility increased by 64%, significantly boosting online discoverability.
Designing Visual Stories That Inspire and Connect
We adopted a clean, contemporary graphic design style featuring bold typography, vibrant academic imagery, and consistent branding colors reflecting SSJCET’s values of innovation and integrity. Each visual asset—social post, brochure, or ad—was crafted to evoke aspiration and trust. This cohesive design language led to a 58% increase in content engagement and 43% higher shareability across platforms.
Targeted Digital Campaigns that Convert and Engage
We executed data-driven digital ad campaigns across Google, Meta, and YouTube, focusing on geo-targeting, interest segmentation, and compelling creative storytelling. Each campaign highlighted SSJCET’s strengths—accessibility, innovation, and career readiness—driving authentic audience interaction. By optimizing ad spend and retargeting prospects, we achieved a 49% rise in qualified inquiries and a 37% boost in engagement rate.
Showcasing Campus Spirit Through Dynamic Event Marketing
We amplified SSJCET’s cultural, technical, and academic events through live social media coverage, teaser videos, influencer collaborations, and post-event highlight reels. Each campaign celebrated student talent while strengthening the college’s digital community. By transforming on-campus moments into engaging online stories, we achieved a 62% increase in event-related engagement and a 45% rise in follower interactions.
Partners in Progress, Not Just Service Providers
We don’t see ourselves as outsiders executing campaigns—we’re deeply invested in SSJCET’s journey. Every achievement fuels our pride, and every setback sharpens our strategy. We collaborate as true partners, sharing the same aspirations and accountability. Our commitment extends beyond metrics; we measure success in the college’s growth, reputation, and the impact it creates.