ARMIET 's Thriving Brand Journey
In a span of not more than 20 years since its establishment, ARMIET stands as a promising avenue for Engineering and Management aspirants in the thriving towns of the Thane district.
Our Digital Branding Strategies have focused on promoting the brand among passionate aspirants who find Mumbai, the conventional hub for technical Education, a distant dream.
ARMIET ENGINEERING AND MGMT COLLEGE
Admission Marketing campaigns progressing through stages like Lead Generation, Lead Nurturing and Conversion, focused on limiting the Cost per Admission (CPA) to 8% of total admission revenue.
Promising lower CPA with precise audience targeting, strong brand credibility, optimized ad creatives, high-performing landing pages, quick lead follow-ups, and effective CRM nurturing. Leveraged organic reach, alumni testimonials, remarketing, and local SEO to reduce dependence on paid ads, improving conversion efficiency and overall marketing return on investment.
Consistent increase in the share of digitally converted Admissions in the overall confirmed admissions, boosting the marketing ROI for the client.
Challenge
Engaging with a target audience that wasn’t familiar with exploring educational opportunities through digital channels.
Results
Solution
Blending local trust with digital ease through vernacular awareness, WhatsApp engagement, simplified forms, social proof, and consistent personalized lead nurturing.
50%
Increase in ROAS
100
New Admissions
120%
Increase in Followers
Building a Strong Brand Persona
Communication founded on the brand’s unique purpose, values, and promise. Consistent visual identity and tone maintained across diverse platforms. Emphasis on real success stories, faculty expertise, and student achievements. Use of local language and relatable storytelling that helped connecting emotionally with the target audience. Transparent communication, showcasing modern facilities, and emphasis on career outcomes. Engagement through digital and offline events, encouraging feedback and reviews.
Social Media Marketing that spans from Awareness to Action!
Social Media campaigns that introduce the institute to newer generations of students and parents, build trust through testimonials, achievements, and faculty highlights, and then drive measurable actions like inquiries, form submissions, and digital admissions. It combines engaging content, targeted ads, and lead nurturing to convert awareness into confirmed enrollments.
Website that successfully engages passionate technology learners
Website that lays uncompromised emphasis on clear course information for diverse fields, promising engagement of genuinely interested visitors. Presenting faculty expertise and academic opportunities to build trust. Showcasing infrastructure like advanced classrooms and modern lab facilities. Offering interactive features like inquiry forms, and downloadable resources. Informative content blended with user-friendly navigation and compelling visuals, to create a central hub that inspires, informs, and converts curious learners into enrolled students.
SEO to boost Page Ranking
Timely Search Engine Optimization to ensure that the website appears prominently in search results when prospective students and parents look for courses, colleges, or career guidance. Optimization for relevant keywords, local searches, and course-specific queries. Website tailored to increase organic traffic, build credibility, and attract qualified leads, ultimately converting online visitors into digital admissions efficiently.
Engaging Social Media and Digital Ad Graphics
Promoting the Engineering Institute with visually compelling graphics on social media, and crafting digital ads that capture attention, communicate key messages, and highlight achievements, courses, and campus life. Creative designs tailored to students and parents, combined with clear calls-to-action, increase engagement, drive inquiries, and support digital admissions, making the institute more visible and memorable in a competitive educational landscape.
Ad Campaigns that prioritize quality leads over crowd-pulling
Running campaigns focused on targeting genuinely interested students and parents rather than maximizing reach. Use of precise geo-targeting, course-specific messaging, and lead qualification tools. Emphasizing on ads that attract high-intent prospects, ensuring better inquiry-to-admission conversion. Applying a strategy to reduce wastage of spend, improve ROI, and drive meaningful digital admissions growth.
Optimizing ROI with creative Event Marketing
Covering events like webinars, workshops, and career guidance sessions, for promotion on various digital platforms with dynamic visual content. Engage students and parents creatively with the use of ambient venue installations. Promoting these events through digital channels and capturing leads efficiently to maximize return on investment, strengthen brand visibility, and convert event participants into qualified admissions, ensuring measurable marketing impact.
Being a partner of the client's journey
Actively guided students and parents through the admission process, offering personalized support via digital channels, webinars, and counselling. By staying closely involved at every stage, we built trust with the institute, improved lead conversion, and ensured that digital marketing efforts translate into meaningful, committed admissions.
I chose Armiet during our peak admission season, completely unsure if we could realistically meet our ambitious targets on time. Thanks to their innovative and strategic approach to campaigns, PR, and branding strategies, we successfully achieved our goals right on time. The entire Armiet team is resilient, creative, professional, and consistently ensures smooth, hassle-free operations.
ARMIET ENGINEERING AND MGMT COLLEGE 🎓